Book Release Date of July 15, 2025
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Welcome To The Cereal and Gelatin Website
From 1961 through 1963, Post Cereals and Jell-O Gelatin Desserts were the focus of ambitious one-of-a-kind promotions containing baseball and football cards printed on the packages themselves, unique promotions that were never repeated. Many additional cards were available through mail-in offers, some cards were also placed between the carton and cereal liner, even plastic toy players or cloth pennants were found inside the cereal itself. On the surface, there were merely cards to be cut-out with a pair of scissors, but a closer look reveals the complexity and enormous planning and marketing efforts required of such promotions. Never before published insights into these promotions are detailed in this book, primarily derived from testimony found in General Foods transcripts gleaned from an anti-trust lawsuit filed against Topps Chewing Gum in the early 1960s. This book details the ins-and-outs of these American and Canadian promotions while also delineating Post’s historical ventures into sports promotions between 1935 and 1964; current checklists for the avid hobbyist and collector are also provided, making this a “must have” handbook.
It is a book you’ll not want to put down … enjoy the story!
Insights About Cereal and Gelatin
Introduction
The FTC Hearing Files
Table of Contents
The author introduces the reasons for his writing of the book and describes each of the five Chapters and related appendices ...
Table of Contents
The FTC Hearing Files
Table of Contents
The detailed Table of Contents gives the reader a perspective as to the contents of the book including the appendices ...
The FTC Hearing Files
The FTC Hearing Files
The FTC Hearing Files
Introducing the Federal Trade Commission (FTC) hearing files in the matter of Topps Chewing Gum filed on January 30, 1962 ...
About The Author
Dave Worley, a retired Air Force veteran, began his sports-cards collecting hobby in 1962 (at the age of eight) through a fascination and passion for the baseball and football cards found on the back of Post Cereals: in 1963 he collected Post Cereal and Jell-O Gelatin baseball cards as well. After being away from the hobby for nearly 20 years, his interest in Post Cereal and Jell-O Gelatin cards was rekindled after meeting up with a fellow collector and Air Force friend, John Vanderwall, in Midwest City, Oklahoma. After meeting one of his Post Cereal baseball-card idols, Jim Gentile who also lived in Midwest City, Dave’s collecting passion was further rekindled after Jim signed many of his cards. Dave also became close friends with card collecting icon and Army veteran Ron Levesque from Atlanta who further drove Dave’s Post/Jell-O passion. Over the last 40-plus years, Dave has been able to acquire his extensive Post/Jell-O collection thanks to a number of amazing collector-relationships he’s been able to establish throughout this niche hobby, individuals who shared the same passion for these treasured sports-promotion issues. His thirst for further knowledge and wanting to know everything he could about these unique hobby issues produced by Post and Jell-O led to years of extensive research and the publishing of this book ...
How To Contact The Author
Cereal and Gelatin
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